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Rethink Success
Esade MBA 2022-2023


Project done at Folch Studio

Project Managers: Lidia Just Nat & Elisabeth Rius
Art Direction:Together with Josep Puy
Claim and strategy: Annie Fajardo & Nico Cevallos

Esade is an academic institution, with schools in Barcelona and Madrid that maintains close links with the business world and is recognized for the quality of its education,
its international scope, and its clear focus on the holistic development of the individual.

Rethink Success, the first campaign for MBA programs that challenges the notion of success.
In today's ever-changing society, success is no longer just about career advancement, public recognition, or leadership. Our goal was to create a campaign that would challenge the institution’s audience by introducing a new, more conscious and holistic concept of success.